In addition to the millions of traditional kosher consumers in North America, many other demographics rely on kosher certification such as those who keep Halal, have allergies, or keep a vegan or vegetarian diet. The kosher symbol acts as third-party verification informing consumers of all stripes that it meets with a high standard. The kosher industry has sustained a 10% year over year growth over the past 10 years due to the demand for the certification.
Not only does kosher provide an extra level of reliability, but consumers perceive kosher certified products as healthier and safer compared to the non-kosher alternative. This has been shown to increase sales for kosher certified products. Obtaining kosher certification helps you market to these additional demographics and clearly differentiate your products.